The 1st ExpoBeleza Palmas, the biggest beauty event in the North region, starts this Saturday, 3rd, from 9 am, at the Arena da Beleza located at the Arnaud Rodrigues Convention Center. The official opening of the program and press conference with the participation of Mayor Cinthia Ribeiro, will take place at 8 pm. Known as the Wizard of Brides, renowned hairdresser Paulo Persil is also one of the confirmed attractions on the first day of the event, which continues until Monday, the 5th. Check out the full program here.
The Bridal Wizard will give a lecture on hairstyle innovations. The themed activity will take place at 6pm, followed by a grand parade, with the theme ‘The Magic of Brides’. According to the Municipal Secretariat for Economic Development and Employment (Sedem), the department responsible for promoting the event, visitors will have access to the fair through free accreditation, which remains open, by filling out an electronic form.
Paulo Persil, the main attraction of the opening program, is a hairdresser with more than two decades of experience, specializing in hairstyles. He has styled more than 6 thousand brides and his signature hairstyles for parties and editorial productions are countless. Persil has hundreds of published magazine covers and pages, is influential on social media and has experience with characterization for TV and Cinema.
The program will also feature a grand fashion show with the participation of models from the company Le France Noivas e Festas, who will present new trends in styles and clothing for weddings in the ‘A Magia das Noivas’ fashion show. “We were happy with this event. Our company is from Goiânia (GO) and we have been in the market for 19 years. Here in Palmas it is the first time that an event of this scale has occurred. Bridal fashion and party fashion trends have also been growing and we, professionals in the industry, need to be up to date to better serve our customers”, highlighted the owner of Le France Noivas e Festas, Shirley Moreira.
Check out the photo gallery with ExpoBeleza Exhibitors