Bajaj do Brasil opens first dealership in Belo Horizonte | Photo: Disclosure
On February 24th, the official opening of the first Bajaj store in Minas Gerais will take place. Located in Belo Horizonte, at Avenida Professor Mário Werneck, 26, in the Estoril neighborhood, the new store is already in operation, however, in February, an opening event will be held, open to the public.
During the event, which will take place between 9am and 1pm, visitors will be able to test the Dominar 160, Dominar 200 and Dominar 400 models, as well as enjoy the DJ, enjoy a special coffee and learn everything about Bajaj from the team of consultants.
“Minas Gerais is one of the fundamental states for our objective of democratizing the choice of Brazilian motorcyclists, bringing high quality and technological motorcycles, with great cost-benefit. The Dominar family models have had excellent acceptance by the Brazilian public and we are committed to accelerate our expansion plan to bring freedom of choice to more motorcyclists”, said Waldyr Ferreira, managing director of Bajaj do Brasil.
Bajaj BH is the brand’s 10th address in Brazil. The Indian manufacturer also has stores in Campinas (SP), Jundiaí (SP), Santo André (SP), São Paulo (SP), Rio de Janeiro (RJ), Brasília (DF), Florianópolis (SC) and Salvador (BA ) and has already announced that in 2024 it will reach the states of Pará, Amazonas, Pernambuco, Ceará and Paraná, reaching operations in the 5 Brazilian regions.
For the second half of this year, the Bajaj factory in Brazil is also scheduled to begin operations. Located in Manaus (AM), the plant will be the brand’s first production unit outside India and will allow the manufacturer to meet the growing demand for its products in the local market, in addition to further accelerating the growth plan for the dealership network in the country.
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