Coluna do Fla spoke with Flamengo’s vice-president of communications and marketing
One of Fla’s biggest current partners, the company Mercado Livre bought the naming rights for Arena Pacaembu. Now, some red and black people have created the expectation of seeing Mengo more often in São Paulo. Coluna do Fla sought to see if there are chances of Flamengo games taking place at Pacaembu, or rather, “Mercado Livre Arena Pacaembu”, due to commercial cooperation.
In contact with Coluna do Fla during Rubro-Negro’s arrival at Galeão Airport, in Rio de Janeiro, the club’s vice-president of communications and marketing opened up. This is because Gustavo Oliveira praised Mercado Livre’s action, but denied that Flamengo in Pacaembu is a reality.
— (Flamengo) There was absolutely nothing to it. It’s good to see Mercado Livre making this movement, which started, in football, with Flamengo. Let’s see how this process goes from now on. We have no connection with their movement, but it is a cool movement. It’s important for football and it will be successful for them too — said Gustavo Oliveira.
FREE MARKET ARENA PACAEMBU
Mercado Livre announced last Wednesday (31) that it had signed a partnership with Allegra, the company that manages Pacaembu. Therefore, the stadium located in the capital of São Paulo will be renamed Mercado Livre Arena Pacaembu. The agreement projects investment of over R$1 billion for 30 years of partnership, with the five-year contract renewable for another five years until the end of the period.
Some fans’ expectations about Flamengo at Pacaembu arose due to Mengo’s partnership with Mercado Livre. This is because the brands have been together commercially since 2021. The logo of the commerce and logistics company even appears on the back of the red-black shirt.