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Closed for years, the former Ao Vivo bar, in the Center, is sold to a restaurant chain


Facade of Bar Jirau, traditional meeting point for politicians, public servants and independent professionals / Reproduction

Built over 100 years ago, in Rua São José 14in front of Tiradentes Palaceat the centerthe old man Pub Jirau – which has also been called Live – a meeting point for politicians, public servants and lawyers, it will revive and be occupied by a chain of restaurants. The huge house on the corner of Primeiro de Março and in front of Praça do Cooperativism was bought by the chain The Ximeneswhich also acquired the famous Gloria’s Yellow and more recently the vegan restaurant Mandolin – which was the Pension where Jacob do Bandolim lived, next to the staircase of the Selaron. The property, made up of a historic yellow townhouse (photo below) and a huge steel structure with two floors (main photo of the article) had been closed since the beginning of the pandemic and should be reopened in 90 days. The sale was carried out by Sergio Castro Real Estateas revealed by the journalist Ancelmo Gois.

The property, with a huge street frontage, draws attention due to its size, is around 700m2 and belonged to a Catholic brotherhood. “The Praçaexplains Lucio Pinheiroa broker specialized in leasing stores and commercial spaces in the region, which recently received the new headquarters building of Sescoop, entity of the S system in charge of cooperatives. On the ground floor of the building at Rua da Assembleia 11, which is next to the former Jirau, a large bank branch will open.

The São José region has moved through Alliance Centeran organization of property owners that will open a Economic Revitalization Area right there. Members will pay for additional cleaning, security and landscaping services to improve the quality of that stretch of São José next to the Menezes Côrtes Terminal, which is one of the initiative’s anchors. The street, which has a lot of pedestrian traffic, still has several closed stores, which are gradually being occupied, as is now the case with the old Live.

The sale of the historic townhouse and the emblematic steel construction comes in conjunction with the Reviver Centro project, which is attracting residents to the region as well as cultural initiatives – there are more than 30 stores in the region that will open at the same time as several businesses that will operate in extended time. Furthermore, the region of Praça

Jirau Historical Facade / Live on São José Street. It is right on the corner of Primeiro de Março, where the huge steel jirau attracts attention, as well as providing a beautiful view for bohemians

The Ximenes – so called because the partners are uncle and nephew – have a history of hard work, persistence, faith and strong business acumen. The crisis that hit the Rio de Janeiro, closing several commercial units, did not surprise the people of Ceará, who saw in the misfortune a possibility of reinventing their businesses. And they did so with a simple and popular recipe: they lowered the prices of dishes and drinks, opting to reduce the profit margins of their bars and restaurants, as a measure to avoid seeing them run amok. The strategy, which was adopted after the Olympic Games 2016 It is still in effect today, with great success. The houses are packed with people and continue to expand.

One of the hallmarks of Ximenes’ bars and restaurants is a packed house and a line at the door, with an audience made up of people from all social classes looking for what they have to offer: the good, the beautiful and the cheap. With this, they ended up gaining fame in the most bohemian neighborhood in Rio, the Lapa, where they serve northeastern dishes for two people, but in keeping with regional tradition, they easily serve four people. All in the company of a beer, always very cold.

The oldest of the entrepreneurial Ximenes is Eriberto Ximenes Albuquerque76 years old, better known as Ximeninho – from Ceará who built a long career as a DJ. He commanded the dance floor Roda Vivaat Urca, for 40 years. Next to his nephew, Regis Ximenes, 57, the “old” DJ is in charge of six Ximeninho venues. In 2019, the kings of Lapa broke the limits of the bohemian area and bought another emblematic house in Rio: the Amarelinho da Glória. Restaurant with a buffet by the kilo and more than 20 beer labels. Not to mention the varied choice of hearty dishes offered at very attractive prices.

In an interview with the newspaper The globeEriberto Ximenes, who no longer commands the “carrapetas”, spoke a little about his career as a DJ, and he wasn’t modest:

“I’m the oldest DJ in Brazil, I started in 1968, at 17 years old. He used soul, rock, Beatles, Roberto Carlos… he worked more with international music. He didn’t understand anything at first, but in 30 days at Roda Viva he was already a good DJ. Afterwards, I became the best DJ in Brazil”, told the vehicle.

At the age of 16, the dreamer Eriberto decided to leave the farm, owned by his father, to try a life in Rio de Janeiro, the eldorado for many northeasterners at the time. In the 1960s, he came to live with an older brother, Raimundo Ximenes, well known in Rio nightlife by his last name. It was Raimundo, who was manager of Roda Viva, who put Eriberto – younger and shorter, hence Ximeninho – to work as a DJ at the house. The boy was no fool and even though he worked at night, he even started an engineering course.

His business acumen, however, spoke louder, and for more than 50 years he collected bars, restaurants and concert halls throughout Rio de Janeiro. The practicing Catholic Ximeninho was a member of Las Brasaswhich would later become the Ballroomat the Humaitá, in the South Zone of the city. The place had mulatto shows as an attraction. In New Iguaçuat Baixada Fluminensealso opened a house, with shows from Sargentelli. There were several enterprises spread from the South Zone to the North Zone, including a set of taverns in Lauro Muller Streetin Botafogoattended by students from UFRJ and from Unirioin addition to the Soiree, in Lapa. Currently, the businessman and his nephew Regis, now accompanied by his children, manage a business with more than 300 employees.

Proud of his career, Eriberto Ximenes decided to share it with those who frequent his homes, in which he had murals painted recounting his origins, which date back to the farm Pirapora, located in the small town of Groaírasin the hinterland of Ceará, where the merchant was born. The farm still exists and has undergone profound changes, as has the life of Eriberto and his family.

The nephew Régis, who is also portrayed in the murals riding a donkey, is a captive figure in the complex of João Pessoa Squarewhere the branch of The Ximenes and the Ximeninho Meeting Point. At Riachuelo Streetentrepreneurs also have the Botequim Os Ximenes. Not counting The Ximenesfrom the Joaquim Silva Street (corner of Teotônio Regadas), the street where the Baby Galeto and where they have just rented house number 97, formerly Pensão Pick, where Jacob do Bandolim lived and learned to play the instrument that gave its name to a vegan restaurant that operated there for the last 5 years, the Mandolin. With the closure of Bandolim, The Ximenes got the point. Now, they want to conquer Praça XV.

In addition to being a good businessman, Ximeninho is also a “patron”, having supported many theatrical shows and various events in the city, including the Cecília Meireles Roomright next to where, from his bar, the region was reborn.

With information from the newspaper The globe


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