The Bill (PL 2,628/2022), authored by Senator Alessandro Vieira (MDB-SE), which proposes measures to protect children and adolescents on social media, is about to be discussed in the Constitution, Justice and Citizenship Commission (CCJ ). The proposal, reported by senator Jorge Kajuru (PSB-GO), aims to establish guidelines that include a ban on accounts for children under 12 and restrictions on digital advertising aimed at this audience.
The initiative seeks to address the negative impacts identified in global studies on the exposure of children and adolescents in online environments. Senator Alessandro Vieira highlights the importance of transposing the same concerns that parents have in relation to the physical world into the virtual environment:
“Today, there are studies around the world that prove the damage that is caused to the development of these young people, especially when they are children, up to 12 years of age. When you transfer this to real life, you will not leave your child alone in a square at night, talking to anyone, interacting with anyone in any environment on any topic. That’s what happens on social media”, ponders Alessandro.
Among the prohibitions outlined in the project, we highlight the impossibility of children under 12 years of age to have accounts on social networks and the prohibition of advertising aimed at children.
“So, what the project does, in alignment with what the world is showing, is to create a series of rules and obligations for companies that make money from this, whether in the sense of limiting access for those who are not of the age, whether in the sense of creating mechanisms so that parents can have minimal control, an awareness of what their children access or can access on social networks. Creating rules so that you have clarity, guaranteed access, no one is prohibiting you from accessing the social network or accessing the internet, that’s not it! But there must be rules and transparency. There are a whole range of companies that make money from advertising focused on children and teenagers. So, we create a series of obligations for them”, explains the author of the proposal.
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