In Santa Catarina, 29 projects supported in previous editions of Amigo de Valor and Parceiro do Idoso have already received R$6.1 million, impacting more than 14 thousand people from Santa Catarina
Santander has opened registrations for notices of the Amigo de Valor and Parceiro do Idoso programs, Bank initiatives that allocate incentivized resources to social projects that protect and welcome children, adolescents and elderly people in situations of violence or rights violations. In Santa Catarina, projects from 10 municipalities will be able to participate: Barra Velha, Biguaçu, Caçador, Camboriú, Campo Erê, Curitibanos, Navegantes, Ponte Serrada, Sombrio and Vargem Bonita. Since 2003, the Bank has allocated R$6.1 million to 29 initiatives in the state, impacting more than 14 thousand people from Santa Catarina. This year, the selected projects will receive up to R$400,000 from Santander, in addition to training and specialized technical support.
“More than allocating financial resources to selected social projects, Santander monitors actions and trains selected organizations and municipal councils. It is our duty to promote actions that contribute to strengthening and guaranteeing the rights of children, adolescents and elderly people in vulnerable situations”, says Gabriela Bertol, head of sustainability at Santander Brasil.
For Amigo de Valor, the registered project must focus on the rights of children and adolescents, with Family Coexistence Services initiatives, socio-educational measures and reception. The resources received by the campaign vary according to the complexity of the program, and can reach R$390 thousand. In the Elderly Partner, actions that promote family coexistence or long-term care centers can participate. In this modality, the budget can reach R$400,000 per year. The Bank’s two initiatives are among the largest Income Tax allocation campaigns in the country, which works to strengthen the protection network to guarantee rights with the collection of incentivized resources for initiatives throughout Brazil.
“Here in Santa Catarina, Santander already has a consistent history of supporting social projects that support people from Santa Catarina in vulnerable situations. We are close to the communities, supporting initiatives that meet the demands in the municipalities that need it most, within their realities”, highlights Marilize Ferrazza, director of Santander’s Southern Network.
Amigo de Valor, with more than 20 years of activity, and Parceiro do Idoso, created in 2013, have already supported more than 1,100 initiatives, which benefited 1.6 million children and adolescents and more than 35 thousand elderly people in across the country. Santander has already allocated around R$270 million to social projects spread across the 26 Brazilian states.
Registration is open until April 19th. Municipal Councils for the Rights of Children and Adolescents and Elderly Persons in cities where Santander is present, which have up to 500 thousand inhabitants and an HDI of up to 0.739, can participate in the notices. The selected projects will be announced in August. More information on the Amigo de Valor and Parceiro do Idoso websites.
Photograph: Guilherme Coimbra