In 4 years, Reviver Cultural should generate more than R$100 million in Rio’s economy

In 4 years, Reviver Cultural should generate more than R$100 million in Rio’s economy
In 4 years, Reviver Cultural should generate more than R$100 million in Rio’s economy

Photo: City Hall Disclosure/ Marcelo Piu

This Tuesday (30/01), Rio City Hall brought together producers from 17 of the 84 projects accredited at Reviver Centro Cultural to sign the Term of Adhesion to the program. During the event, held at Rua Sete de Setembro, 43, the RIVER DIARY talked to Carina QuirinoUndersecretary of Regulation and Business Environment, who stated that the estimate is that in 4 years, the project will generate more than R$100 million for Rio’s economy.

We can effectively expect the occupation of properties that have been idle for a long time, which are essential for us to have a corridor for the passage of people in the Center“, he said. The project brought together owners of unoccupied properties and cultural producers who were interested in, with the help of subsidies from the Municipality, investing in the Historic Center region of Rio de Janeiro, which suffered from great devaluation and vacancy during the pandemic and is now slowly recovering. . It is worth noting that only basements, stores and abovegrounds with access from the ground floor can participate in the program.

The event was attended by cultural producers, as well as the singer and composer Marcelo D2, which promoted a samba circle there. Some property owners also attended the event. With the signing of the contract, the first projects will be able to take to the streets of the Center, through support from the municipality. The City Hall will provide resources for the renovation of properties and to help with monthly expenses.

We knew, ever since we started the story of Porto Maravilha and the demolition of Perimetral, that the way out of Rio’s problem was to return to the Center. Here is an area that already has infrastructure, hospital and school. And the more you are where there is infrastructure, the cheaper the city becomes. And what happened during the pandemic was that the Center was lost, many people left. And there is nothing like cultural, artistic manifestations, literature, art galleries to make a place reborn. […] I have no doubt that, in a very short time, from this project, the Center will be rescued, revitalized and resurrected by what is most incredible about Rio, which are its cultural manifestations.“, stated the mayor of Rio, Eduardo Paes.

The Secretary of Urban and Economic Development, Chicao Bulhõesdefined it as a project that wants to bring back life to the streets of the Center. “We still have a business that was resilient, especially during the pandemic, but within our project we want to bring new homes, new developments here. The Reviver Centro Cultural is central for us to bring this new life, the occupation of stores that were empty. It is a first milestone in the rebirth of the Center“, he said. In an email sent to cultural producers, the secretariat said that it is evaluating the possibility of new properties being registered in the program; around 15 of the registered properties their contracts have not yet been signedand others ended up being rented to store owners and traders outside the program.

The Reviver Centro Cultural program received the registration of 39 properties and 132 cultural projects, such as bookstores, art galleries, dance schools and photography schools, and even museums: the Caricature Museumon the corner of Primeiro de Março and Ouvidor, and the Coffee Museumin front of Church of Our Lady of Lapa dos Mercadores. Of this total, 84 of the projects were accredited and will be able to occupy stores also qualified in the program and, with property, will be able to receive the amounts from Rio City Hall allocated to the project. In return, they must open at extended hours, at night and on weekends, in addition to having a program that includes activities on the sidewalks, to bring more people to the Center and increase movement in the region, which has already been reborn by the hands of tourists, religious believers and bohemians who flock to the region on weekends, for example. It is worth mentioning that the Rio de Cultura Diarywhich will operate on the ground floor just below the newsroom of the DAILYis among the projects that signed the agreement this Tuesday.

On the initiative of the Secretariat for Urban and Economic Development (SMDUE), in partnership with Companhia Carioca de Parcerias e Investimentos (CCPar), the project must occupy properties that were closed in the area formed by Avenidas Presidente Vargas, Rio Branco and Primeiro de Março, and along Rua da Assembleia, in addition to a section of Orla Conde. The municipality will give values ​​to the projects that can reach up to R$ 192 thousand (R$ 1 thousand per square meter) for the renovation of spaces and around R$ 14.4 thousand (R$ 75 per square meter) as assistance for monthly expenses, such as rent, water and electricity, depending on the size of the property.

For Wilton Alves, from Sergio Castro Real Estate – responsible for managing 12 of the 17 properties that will be occupied immediately, the program combines hunger with the desire to eat: “The City Hall’s initiative resulted in the immediate leasing of almost all of our properties that were part of the program. The company supported the idea from the beginning, and placed a professional to provide assistance to all cultural producers. This made it easier for the owners to choose partners, especially because most of them opted for the ideas that seemed more sustainable beyond the end of the subsidy, which is initially scheduled for 30 months.“.

Alves explains that some owners were reluctant to register their properties in the program, without understanding that it was a common property lease, in which each tenant gives their guarantee and directly pays the rent to the property owner. The city hall only signs that it will give the subsidy to each cultural producer, but the responsibility for paying the rent remains with the tenant, with just a few changes: the adjustment of the contract must be based on an index chosen by the city hall, there must be a clause that prohibits the owner from removing the tenant even in the case of sale to third parties, and the payment date must be after the 11th of the month”. The broker explains that the fact that some of the company’s directors have properties in the region and have registered in the program served as an example for some more fearful clients.

According to a survey by the real estate agency, there are around 70 properties in the project quadrant that could be useful in a possible expansion of the program. Building Steward and responsible for the company’s income properties Santa Casa de Misericórdia of Rio de Janeirothe entrepreneur Cláudio André de Castro told the DIARY that “the entity is interested in registering some properties it owns in the vicinity of Rua da Quitanda and Rua do Mercado, which are empty, to collaborate with this important cultural revival action in the region, if there is a next window for this. The Historic Center is a major symbol of Brazilian civilization and our brotherhood, with more than 400 years of services provided to the country, is interested in participating”. Castro did not reveal how many there would be, but experts say that the entity has several buildings in the region.

Discover here the first accredited projects that signed the Term of Adhesion with the City of Rio, and find out more about the properties where they will be installed.


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The article is in Portuguese

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