Founded by CEO Rafaela Helbing and COO Thais Nolasco (photo), the startup created a security platform based on AI and machine learning
The contribution comes from L4 Venture Builder, an independent fund from B3, with participation from BTG Pactual. Founded by CEO Rafaela Helbing and COO Thais Nolasco (photo), the startup created a security platform based on AI and machine learning. / Credit: Disclosure
SC Inova newsroom, with information from agencies
Created in Florianópolis in 2018 by entrepreneurs Rafaela Helbing and Thais Nolasco – still as a consultancy – Data Rudder, a fintech that works with security technology against fraud in transactions, announced this week the raising of R$10 million in a round led by L4 Venture Builder, investment fund created by B3. BTG Pactual also participated in the round, which had already selected the Santa Catarina startup for its boostLAB acceleration program (as reported by SC Inova in June this year). This new investment will be dedicated to expanding the market and expanding the team.
The company’s revenue grew by around 370% last year due to the high demand for combating fraud, especially on Pix. According to the company, technology based on artificial intelligence and machine learning can detect up to 78% of accounts created for fraud, in addition to 80% of scams on Pix, with an approval rate of 99%. The solution, called DeLorean Antifraude Pix, won over banks during Febraban Tech 2023, an award from the banking federation for financial innovations that Data Rudder won, in June this year.
In 2020, Data Rudder was accelerated by Darwin Startups and, in early 2022, received an investment of R$3.1 million from Torq Ventures, Sinqia’s investment arm. Recently, the company had already been working with B3 on the development of a technology that generated DataBusters, a service that follows the rules for sending and consulting evidence of fraud required by Resolution No. 6, published by the Central Bank in May this year.
“Normally, companies’ anti-fraud systems work with more general algorithms. In our case, we managed to have an algorithm trained for each client and learning according to the specifics of the business and the type of fraud seen in that company”, explains CEO Rafaela Helbing.
Recently, another company from Florianópolis that develops anti-fraud technology for the financial market announced a significant round: at the end of October, VAAS – from the same founders of the startup Decora, sold to Creative Drive/Accenture – received an investment of R$ 10 million before even officially launching its transactional monitoring platform. The local ecosystem begins to discover a new niche for its fintechs to conquer the country.