After Pre-Caju 2023, an event that had the full support of municipal management, and continuing the intense agenda of publicizing the capital of Sergipe in all regions of the country, the City of Aracaju, through the Municipal Secretariat of Tourism (Setur) , in partnership with the Brazilian Association of the Hotel Industry – Seccional Sergipe (ABIH/SE) and Operadora Cativa, will promote the eighth edition of the “Viva Aracaju” roadshow, in the South and Southeast regions, in the municipalities of Porto Alegre/RS, Caxias do Sul/RS and Belo Horizonte/MG, on the 8th, 9th and 22nd of November, respectively.
The “Viva Aracaju” roadshow is one of the actions that are part of the Development Agreement that the City Hall, with its own resources in the amount of R$ 1.5 million, signed with the Brazilian Association of Hotel Industry in Sergipe (ABIH-SE), to promote the Aracaju destination in the national Brazilian tourism market.
Since the partnership was renewed this year, in just six months 1,065 travel agents from Salvador/BA, Feira de Santana/BA, Belo Horizonte/MG, São Paulo/SP, Campinas/SP, Brasília/DF Goiânia/GO, Ribeirão Preto/SP and Curitiba/PR were trained.
For the municipal secretary of Tourism, Jorge Fraga, with the end of year events in the capital approaching, it is necessary to intensify publicity actions to attract a large flow of tourists from the South and Southeast regions.
“We are coming out of a Pre-Caju that was a huge success among the public and tourists from various parts of the country and we are not stopping to rest, we are already in Porto Alegre, we will continue to Caxias do Sul, Belo Horizonte for the Viva Aracaju roadshow and we will also participate in the 35th edition of Festuris Gramado to promote Illuminated Christmas, New Year’s Eve, Verão Sergipe and Projeto Verão, in other words, it is an intense work agenda that we carry out with great enthusiasm because all this effort will result in thousands of tourists in the coming months generating jobs and income for our population”, exalts the manager.