The campaign developed for the Department of Agriculture addresses the investments that the State has been making to encourage rural youth to remain in rural areas.
The 30” film shows a young man in the field and his journey seeking improvement and specialization from school, until the moment he graduates and returns to the field to put everything he has learned into practice.
The graphic and digital pieces feature graphic illustrations that represent everyday scenes in the field. In addition to informing all people from Santa Catarina about the investments that the Department of Agriculture makes, the campaign is signed in a strong way, which consolidates the activities of the State Government: Santa Catarina. Agriculture is taken seriously.
The campaign had investments in TV, radio, newspapers and digital media.
Advertiser: Government of Santa Catarina
Agency: OneWG Multicommunication
Title: Agriculture is taken seriously
Creative Direction: Marcus Vinicius
Art Direction: Marcus Vinicius
Editor: Paulo Mendes
Service: Roberto Torres and Fernanda Abreu
Production: Andreza Boeing
Approval: João Debiasi
Producer: Conceito Cine
Illustration: Dr. Smith!