By Samanta Sallum
The Brotherhood Studio, label of accessories and exclusive products for the home, the newest store opened yesterday, located in ParkShopping. The event also marked the launch of Jewel Tote, line of bags with exotic leathers and certificates adorned with gold-plated 950 silver and precious stones.
The first collection, “Flowers of the Cerrado”, brings five exclusive models created in partnership with the Brazilian jewelry company Bezalel. The Confraria is present in three other addresses: in Lago Sul, in Brasília; Trancoso, in Bahia, and at Shops Jardins, in São Paulo.
The ParkShopping store is part of the company’s expansion plan, which foresees its arrival in other cities in the coming months. The entire creative and product development process It has been run by the brand’s founder, Ana Paula Braga Ávila e Silva, since 1998.
“We carried out a thorough and intense technical study and detailing work so that the bags could receive the jewelry in a functional way without losing their elegance”, explains Ana Paula Braga.
The idea for the Confraria Studio/ Bezalel Jolheria collaboration came about a year ago, when the designer and jeweler Silvana Castro decided to combine the two authorial brands into the same product. Jewelry and bag united in one design.
The new space houses the label’s main lines such as shoes and bags (classic and basic), home (leather and reed objects and furniture), office (dedicated to stationery) and manufactured (premium), which includes vachette leather dyed without adding chromium, the reeds and exotic materials certified of origin with the seal of the Brazilian Institute of the Environment and Renewable Natural Resources (Ibama).