The 2023 edition of the Coca-Cola Christmas Lighted Caravan arrives in Minas Gerais this month. The project is a partnership with Volkswagen Caminhões e Ônibus, and features five VW Meteor trucks, decorated and illuminated to convey Christmas messages.
With a variety of attractions, the Illuminated Caravan seeks to provide memorable and magical moments for all spectators. In Minas Gerais, Belo Horizonte and five other cities are on the route. Check out:
- 11/27 – Divinópolis
- 11/28 – Betim and Contagem
- 11/29 – Belo Horizonte
- 11/30 – Itabirito
- 1/12 – Juiz de Fora
This year, Coca-Cola FEMSA Brasil introduced ecologically sustainable practices, such as the use of solar energy panels, carbon offsetting and recyclable materials in its trucks.
Along the route, it will also be possible to notice women taking control of the vehicles. The aim is to emphasize the relevance of gender diversity and equality.
The mobile attraction features Instagrammable spaces, with elements of illusionism and two notable scenography areas, such as Santa and Mrs. Claus’ house. The caravan will also provide other interactive experiences, including artificial intelligence features.
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