You probably have a product in your house that came from this company, even if you haven’t heard of them. MML Hortifruti, a 100% Bahian company, is turning 16 this month and CEO Michel Montargil Lobo takes advantage of the occasion to plan further expansion to other states.
The company is a fruit and vegetable distributor, focused on the supermarket sector, but also operates in hotels, hospitals, industrial kitchens, schools and restaurants, among others. Among the main clients are Assai, Atacadão, Grupo Mateus, Rede Mix, Super Mix, Cesta do Povo, Hiper Ideal, Novo Mix, Atakarejo, Hiper Unimar and Vila Galé Mares.
“MML has a very strong family history and we are very proud of it. My grandparents were producers, my father is a banana producer, but it all started from the moment I came to live in Salvador, selling only bananas in a small space. Little by little, opportunities began in Salvador, then we increased our product mix and started distributing to Bahia. Today, we also serve Pernambuco, Sergipe and Alagoas”, says the CEO.
Since then, MML has become one of the largest companies in the segment throughout the region. In Salvador, it has a unit located in Ceasa and an external shed for support, stock and cleaning of boxes. In addition, it has storage sheds in Valença, Petrolina and Maceió; and branches in Petrolina and Maceió.
“Taking advantage of this 16th anniversary celebration, we plan to solidify in the regions we already serve and grow to other states in the North and Northeast, always seeking customer satisfaction and maintaining the quality standard that we value”, says Michel.
Today, MML Hortifruti employs 200 direct employees, who receive various training, such as good practices in food handling from Senac, work safety standards and defensive driving. The company has also been constantly updating itself, with the aim of expanding the market it plans. Recently, the team participated in the Bahian Forum of Integration, Retail and Industry, the “Super Bahia”, the largest fair in the North and Northeast segment, which took place at the Parque de Exposições in Salvador.
“In addition to maintaining the partnership with the large wholesale networks and expanding our physical spaces, one of the plans for this new cycle is to increase the fleet, so that we can have security in this expansion process to other markets”, he concludes.