In recent years, the colors of the Brazilian flag have become almost a political uniform used to express partisanship. On the other hand, there are those who defend that these symbols belong to all Brazilians, such as Anitta, who stated this speech when detailing the look chosen to perform at the Lollapalooza festival, in France: “No one can appropriate the meaning of the colors of the flag of our country”.
But it seems that not only Brazilians, but also gringos, seem to be appropriating these elements to boost a trend: the “brazilcore” — the use of the letter “Z” instead of the “S” says a lot about this.
Like many of the trends, this wave of people wearing clothes that carry the Brazilian flag, in addition to the green and yellow colors, started on TikTok. The hashtag now has over 7 million views on the platform, with videos that explain what this new style is all about or people showing off the looks assembled combining such premises.
In short, the so-called “brazilcore” is nothing more than wearing clothes that refer to our country. In the market mainstream, something similar to what we see happening with the US and UK flag, for example. It is not uncommon to walk into a fast fashion store and find t-shirts and other items printed in blue, white and red.
The moment is opportune, given the strength that the adherence to football attire, known as “blokecore”, has gained.
In reality, what happens now is that celebrities, influential on social networks, seem to be appropriating it. On an international level. A quick search on these platforms is enough to find people referring to Brazil, while posing in European settings and with the camera positioned to make a record worthy of likes on Instagram.
But there are reservations about this “trend”. Among Brazilian users, many discuss the problem involving the use of these colors and symbols. “Why do we talk about trend now? So, it’s only a trend when it’s worn by white, thin and European bodies, but if it’s worn by peripheral bodies, isn’t it?”, pointed out the Fashion Revolution Instagram profile in a publication.
The profile @transpreta also spoke on the subject: “Brazilcore is the name given to a trend that once again emerges from the favelas, but only becomes recognized when white people and/or the ‘fashion elite’ start using it”.
Paula Tricconi, specialist in trends and fashion, opines for Our that this trend, despite already existing, gains strength in the current scenario in which we live. In other words, the arrival of the World Cup and the election period. She also says that there is a concern in the resignification of our own symbols.
“I believe that we live in a moment in which we would inevitably see several people wearing clothes with the Brazilian flag”, she comments about the proximity of the Cup in Qatar. “What happens is that this clashes with the politics of our country and, at the same time that models and influencers take ownership of it, it becomes even more political. I would even say social.”
She adds: “More than a trend in clothing, the success of this on TikTok is a medium in which Generation Z, here in Brazil, uses to discuss current issues”.
The relationship between fashion and socio-political discussions, in fact, became a trend — but more than fahionism. In the most recent edition of São Paulo Fashion Week, models and approaches to how we would dress in the post-pandemic period were present, but the catwalks took on, even more, a place of patriotism.
Misci, a brand led by designer Aíron Martin, is proud to refer to its creations as national products.
In the wave of “brazilcore”, even if not on purpose, the label presented with the collection “Eva: Mátria Brasil” and made many of those present wear a cap presented in the collection, also used by models, in green and yellow and with the Brazilian flag stamped on the front of the piece.
Instead of “order and progress,” the product had the brand name written on it.
In the words of the creator from Mato Grosso: “The Eva Mátria Brasil collection presents the rescue of our national symbols and codes that value the importance of the female figure, especially single mothers”.
Our Brazilian flag appeared, this time completely re-signified, by the LED brand, commanded by Célio Dias. With the red background color, the rectangle, diamond and central circle appear illustrated by a childishly drawn face with a smile. On the back, there are the words “Muda Brasil”.
“New” trend or not, there is only one certainty: as happens every four years, the “brazilcore” will be ubiquitous here in Brazil from November.