Docol presents its mission to bring well-being to people using design and technology

Docol presents its mission to bring well-being to people using design and technology
Docol presents its mission to bring well-being to people using design and technology
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Docol has just debuted the “Água Inspira” campaign, with a manifesto film that represents the company’s vision of water, not only as an essential resource to be preserved, but as a source of inspiration for Docol’s pillars, such as innovation , design and well-being.

Anderson Moraes e Silva, Marketing Director at Docol, states: “We have prepared something that goes beyond a mere presentation of our products. It is an invitation to reflect on the experiences that water gives us on a daily basis. This reflects our purpose of contributing to the rational use of water and our search for new solutions that reinvent its use in an intelligent way for the well-being of people and the planet. That’s why we call it a manifesto film, as we want to share our vision and recognize water as our inexhaustible source of inspiration.”

One of the products highlighted in the campaign is Doc Vox, the first voice-activated single-lever control unit in Latin America. Through the Docol Connect App, users can define and adjust all Doc Vox parameters, from temperature to specific volumes of water. The faucet memorizes the user’s preferences and guarantees practicality and convenience with each use. The campaign also features DocolOzônio technology, Docol is the only Brazilian brand to offer products that eliminate more than 99% of bacteria and 75% of pesticides from the surface of food. “DocolVitalis Ozônio is an example of the company’s commitment to offering innovative solutions – with exclusive technology in Latin America – that provide health and well-being to our customers”, points out Anderson.

Design, as a fundamental value for Docol, is represented in the campaign by the launch of Naiade, a tap with an exclusive design by the French-Italian office Quaglio Simonelli. Awarded with the IF Design Award 2023, one of the most important design awards in the world, it established Docol as the most awarded design brand in the segment, with products internationally recognized as icons of design excellence. The Mix&Match line completes the manifesto film, standing out for offering total freedom of composition between spouts, drives and colors, bringing customization to different environments. Docol was a pioneer in this concept, which reflects the company’s vision that design should be an expression of individuality and products should adapt to each person’s needs.

Datasheet:

TITLE: WATER INSPIRES

PRODUCT: INSTITUTIONAL

CLIENT: DOCOL

AGENCY: VML (COMMERCE UNIT)

CCO: CARLOS SILVERIO

CREATIVE DIRECTOR: CARLOS SILVERIO

CREATION: FABIO MAIA/GUSTAVO SANTOS/LUCIANA GELLI/SANDRA MAGALHÃES/ VITOR ARARIPE

RTV PRODUCER: SORAYA IELPO

SERVICE: ANA TOSCANO /JULIANA BIONDI/LUCIANA MAINARDI

CLIENT APPROVAL: ANDERSON MORAES E SILVA / LETÍCIA MACIEJEWSKI

FILM PRODUCER: HELL FILMES

EXECUTIVE PRODUCTION: FELIPE HELLMEISTER

DIRECTED BY: FELIPE HELLMEISTER

1st AD: PRISCILA TRABULSI

SERVICE DIRECTOR: DANIELLE HARIZ

SERVICE: CAROLINA POPOVISKI

PRODUCTION DIRECTOR: BETH GANYMEDES

PHOTOGRAPHY DIRECTION: FELIPE HELLMEISTER

Second unit/beach scenes: PEDRO KNOLL

ART DIRECTION: LUANA PINHANEZ

OBJECT PRODUCER: KARINA ZANDONA

CASTING PRODUCER: FERNADA SALEM

ASSEMBLY: FERNANDO AVILA

POST-PRODUCTION / FINALIZATION: LUIZ BICUDO

MOTION: AMBROZIO HAND

COLOR: JOÃO MOREIRA/ PSYCHO IN LOOK

SOUND PRODUCER: CABARET

Read more news:

https://marcaspelomundo.com.br/anunciantes/docol-traz-ideias-de-como-juntos-podemos-transformar-o-futuro/

https://marcaspelomundo.com.br/

The article is in Portuguese

Tags: Docol presents mission bring wellbeing people design technology

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