The reason is the star of the advertisement, the Bahian singer Ivete Sangalo, who declared support for current president Lula in the electoral campaign
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247 – After the Bis chocolate boycott campaign, Bolsonarista militias on social media created a new hashtag against the dairy brand Piracanjuba. Bolsonaro (PL) supporters used social media to propose a boycott of the company from Goiás, after an advertising campaign with singer Ivete Sangalo. The information is from the Terra portal.
The Bahian singer has been the brand’s poster girl since 2019, but the boycott came now because Ivete frequently criticizes Bolsonaro’s management and declared support for President Luiz Inácio Lula da Silva (PT) in the 2022 elections.
Just like in the campaign against chocolate, in which Bolsonaro supporters bought the product to make videos throwing the chocolate in the trash, Bolsonaro supporters show their lack of knowledge. Bolsonaro supporters encourage the exchange for Ninho milk, from Nestlé. However, both brands are produced by the same manufacturer, owner of Piracanjuba: Laticínios Bela Vista.
In 2019, Nestlé, owner of the Ninho brand, signed an agreement with Laticínios Bela Vista for the production and distribution of long-life milk in Brazil. The manufacturer Bela Vista owns Piracanjuba.
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