After 15 years, Eliana ends her contract with SBT

After 15 years, Eliana ends her contract with SBT
After 15 years, Eliana ends her contract with SBT
Photo: Disclosure

The broadcaster confirmed the presenter’s departure from the staff

This Monday (1st), SBT confirmed Eliana’s departure from the broadcaster’s staff. The decision to end the contract was a mutual agreement and she will continue to lead the program until June this year.

In a press release, SBT clarified further details of the end of the partnership: “SBT, its management and Eliana announce today, in a mutual and friendly way, the presenter’s decision to end her solid and successful professional partnership with the channel in June 2024.”

“After almost 15 years leading a consolidated and highly successful program, Eliana decided that it was time for a new phase with other professional challenges, without ever forgetting the countless days of joy, achievements and learning experienced at the station, so much so that she will continue to be Godmother of the Telethon and insists on returning to the station to present the fundraising program for AACD”, she added.

“Both parties legitimately express their mutual gratitude and wish the best for the future. SBT also reinforces its affection and support for the presenter in whatever paths she intends to follow, and informs that the doors will always be open for her”, he concluded .

In 1991, Eliana was hired by the broadcaster to lead children’s programs. After seven years of winning over a generation of young viewers, the presenter ended her contract to start a new journey at Record. In 2005, she started to lead a Sunday program for the general public and, in less than four years, she was invited to return to SBT.

The Eliana program celebrates 15 years on the air and has shown versatility over so long. In the midst of so many dynamics, the communicator has already made numerous trips, interviewed celebrities and stood out for her paintings, such as Minha Mulher que Manda, Beleza Renovada, Quer Marry Comigo, Famosos da Internet.

*Text by Júlia Wasko

Júlia Wasko is a Journalism student and enchanted by news, entertainment and communication. Follow Júlia Wasko on Instagram: @juwasko

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The article is in Portuguese

Tags: years Eliana ends contract SBT



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