Why Fiat Strada leaves rivals ‘eating dust’ in sales for 2 years – 04/09/2022

Why Fiat Strada leaves rivals ‘eating dust’ in sales for 2 years – 04/09/2022
Why Fiat Strada leaves rivals ‘eating dust’ in sales for 2 years – 04/09/2022

The Fiat Strada is the best-selling vehicle in Brazil, and August was no different for the pickup. In a single month, the pickup sold 14,147 units. With no direct competitors, the advantage is of the Italian brand’s utility vehicle, which continues to gain market share and is the year’s sales leader, with 76,099 units licensed. Not even the Hyundai HB20 comes close. The hatch sold 61,909 units in the year so far.

In 2021, Fiat Strada was the best-selling vehicle of the year and surpassed the mark of 100,000 units sold – 109,107 license plates.

The pickup’s success is explained both by the lack of direct competitors and by the well-placed mechanical set. In the entry version Endurance 1.4, it starts at R$ 95,290. The top-of-the-line Ranch version costs R$125,990.

In the cheapest, the engine is 1.4 flex of 85 hp and 12.4 kgfm of torque, while the top of the line is equipped with 1.3 AT of 107 hp and 13.2 kgfm of torque.

The best-selling version is precisely the entry-level Endurance, which until July represented 46% of market share. The other versions look like this: Freedom CP (16%); Freedom CD (15%); Volcano CD (13%); Volcano AT (4%) and Ranch AT (6%).

Although they are not direct competitors, Fiat Strada has advantages over Volkswagen Saveiro. Delivery, as standard, traction and stability control, hill start assistant, daytime running lights, steering wheel height adjustment. Passenger car features. Would they be convincing appeals to the public?

In consumption, the pickup is also ahead of the Saveiro. Fueled with gasoline, in the urban cycle, there are 11.9 km/l for the Strada against 11.7 km/l for the rival VW. On the highway, Fiat also has an advantage: 13.3 km/l against 12.8 km/l.

The Strada’s fuel tank has a capacity of 55 l, which is reflected in an urban range of 655 kilometers – good numbers for those who use the car for work. That is, it is not necessary to pull over the gas station all the time.

The Endurance’s trunk is also a plus. There are 1,343 liters of capacity. One of the biggest dump trucks on the market among pickup trucks. It still has the capacity to carry 720 kg of payload. It is a versatile truck and prepared for both work and urban use.

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* collaborated Rodrigo Barros.


The article is in Portuguese

Tags: Fiat Strada leaves rivals eating dust sales years

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