Brand celebrates good start of the year with emphasis on Rampage sales
A Ram celebrates 285% growth in its sales in January 2024 compared to the same period in 2023. In the first of this year, the brand registered 2,277 pickup trucks.
Rampage was responsible for 1,685 registrations, entering the Top 5 of the best-selling compact and medium-sized pickup trucks in the country. Considering the price range between R$200,000 and R$300,000, among all segments, the Ram pickup occupies second place in sales.
Taking advantage of the arrival of the 2024/2024 Rampage line, Ram incorporates new items into the compact medium pickup in the R/T version. The top-of-the-range version of the pickup now comes standard with LED ambient lighting, a 12-way electric passenger seat and premium Harman Kardon sound with 10 speakers and 360 watts of power. Previously, these contents were offered in the Elite Pack. Another new feature in the top-of-the-line version are the courtesy lights installed in the exterior rear-view mirrors that project the Ram brand onto the floor.
Among large pickup trucks, Ram leads the segment with 56.3% market share.
In the premium market segment, Ram leads with a 41.2% share. And it doesn’t stop there, four of the brand’s models are among the 10 best-selling in this premium segment, with the Rampage in first place, the 1500 in sixth, the Classic in seventh and the 3500 in ninth place.
Main photo | Ram/Disclosure
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