Colossal sale of Natura worth R$1 billion and new owners are confirmed
The famous cosmetics brand Natura has just confirmed a colossal sale of a subsidiary that many cannot even imagine, to gigantic new owners for an absurdly high value of R$1 billion.
According to Globo’s Vogue portal, Natura & Co announced this past Tuesday (14) that it signed an agreement to sell the The Body Shop brand to the European fund Aurelius Investment Advisory, a private equity company based in London. , for US$254.32 million.
Therefore, the transaction should be officially completed by December 31 and is subject to regulatory approvals. The Brazilian company agreed to sell the cosmetics chain founded in England in 1976 for around R$1.2 billion, a fifth of the US$1.07 billion (equivalent to almost R$5 billion) it paid six years ago. years when the company was purchased.
At the end of October, when the negotiations became public, Itaú BBA calculated that the operation could be valued at around US$200 million (R$1 billion). In July, however, it valued the asset at R$3.4 billion.
The agreement included a potential contingent value (earn-out) of 90 million pounds, which will be paid within five years, according to information from the portal. For those who don’t know, an earn-out is a contractual agreement between a buyer and a seller in which a portion or all of the purchase price is paid depending on whether the acquired company achieves predefined financial and/or operational goals after closing. transaction.
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However, this move represents the group’s second major sale this year, followed by the negotiation of the luxury brand Aesop with L’Oreal, in April this year, for a value of US$2.53 billion. “The sale transaction will support Natura & Co’s efforts to optimize its operations and simplify its business, as well as position it to focus on strategic priorities”Natura said in a statement.
Who is the new owner of The Body Shop?
The German manager Aurelius specializes in alternative investments, as already happened with Oi, and had an exclusivity agreement since the end of October to negotiate the purchase of The Body Shop, two months after Natura announced its interest in selling the active. The completion of the operation is expected to occur by the end of the year and depends
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