The American businessman Matt O’Hayer, 68 years old, made a lot of mistakes before discovering the path to success in business. Aiming to get rich, he built approximately 50 companies throughout their lives, but they all ended up going bankrupt.
Matt has owned almost every type of business, from sailboat rentals to carpet cleaning. According to the Estadãoone of Matt’s initiatives was to manage a small farm in the 1980s. It was on this farm that he would discover a successful business years later.
During his time on the farm, Matt was perplexed to see egg production being carried out with hens in cages, living with almost no space to move. In the 2000s, after looking for various ways to get rich, the persistent American came up with a solution for egg production.
With a genuine goal of improving the lives of people, animals and the planet, Matt ended up developing his most successful initiatives. It awakened in him the desire to look for alternatives to produce eggs without having to imprison the birds.
In 2007, he founded Vital Farms, a company that produces eggs from free-range chickens and is now worth more than US$450 million (R$2.2 billion) on the American Stock Exchange. “Nothing prospers with just a good intention, but starting with a good cause is an excellent starting point”, says the businessman.
Recent consumer trends show that Matt has discovered the path to success. According to a McKinsey survey of Generation Z individuals in Brazil, 70% of those belonging to class A and 58% of those belonging to class C are willing to pay more for brands that embrace causes with which they identify.
In the United States, a dozen eggs cost about US$2 (R$9.79). Vital Farms charges US$6 (R$29 to US$10 (R$48) for the same amount. 3 to 5 times more.
Source: Redação Terra