Abel Ferreira at the launch of the book ‘Cabeça Fria, Coração Quente’ (Photo: Fabio Menotti/Palmeiras)
Abel Ferreira’s success went beyond the football fields and reached his literary endeavor. According to information from the website “Máquina do Esporte”, the book written by the Palmeiras technical committee about the backstage of the work of the Portuguese, called “Cabeça Fria, Coração Quente”, sold more than 67 thousand copies (printed books and e-books) and raised R$ 5 million in the publishing sector. The royalties from the sale were intended for social projects.
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Published by Garoa Livros, the work was written by the Portuguese who work with Abel Ferreira. The official editor was Tiago Costa (performance analyst), but he had the help and support of Abel, Vitor Castanheira (assistant), Carlos Martinho (assistant) and João Martins (physical trainer). According to the ranking of Look of books sold in the week, “Cabeça Fria e Coração Quente” is in fifth place of the most sold non-fiction books.
The book tells the victorious trajectory of the commission. From the first contact with the Palmeiras board there in 2020, the termination of the Greek club PAOK, the arrival at Palmeiras and all the achievements and achievements of the Portuguese by the Greatest Champion in Brazil. All profits and royalties from sales were destined to two NGOs that work with educational projects, generating work and social inclusion. They are: Instituto Ayrton Senna and Os Amigos do Bem.
The team is already working on a second edition of the book. This time it will be hardcover and will feature the backstage of the runner-up world championship and the Recopa title, both tournaments played after the launch of the first edition. There is still no release date for this second edition, but everything indicates that it will be at the end of the current season.
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