The project is the result of the dream of Ceará native Camila Neves, in partnership with the agency E-deas Digital
With the aim of delivering complete reviews of books for children, the Leitor Kids portal hits the market. The project selects books for children aged 0 to 6 and delivers complete reviews on books that have the following purposes: literature, art and fun. The project understands the importance of encouraging reading in early childhood and provides a special selection of books that will train new readers.
“The launch of Leitor Kids represents the beginning of an exciting journey. With our meticulous curation, commitment to charity, and standout partnerships, we want to build the foundation for a future where every child has the opportunity to explore the endless universe of stories and become an avid reader. Let’s unveil the pages of tomorrow together”, says Camila Neves, founder of Leitor Kids.
The objective was to create a platform that facilitated interaction with visitors. The site will be a large library of children’s books, which has the tool to select filters by age and complexity, so that parents can more easily find books for their children’s age group.
Kelsen Pontes, Director of E-deas Digital, the agency responsible for developing the portal, explains the challenges involved in building the brand, as the objective was to go beyond the idea of the book.
“We held several brainstorming moments with the team and the Tsuru that makes up the brand emerged, an origami in the shape of a bird widely used in Japanese culture, which symbolizes the desire for health, happiness and wisdom. Then the concept of initiation into literature was born as something bigger than a physical book, but rather a “sheet of paper that grows wings.”, he reports.
Kelsen also highlights the richness of Leitor Kids with some differences within this segment.
“The project enchanted us from the first meeting we had. A platform to encourage reading, which brings together parents and children, helping them to better choose books according to each age group, with reviews and storytelling tips, and which also has a social concern, which is the donation of books to needy institutions and libraries”, says Kelsen.