Shopping da Bahia hosts book fair with cultural programming for children

Shopping da Bahia hosts book fair with cultural programming for children
Shopping da Bahia hosts book fair with cultural programming for children
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From January to March, Shopping da Bahia hosts the Letrinha Book Fair, an initiative in partnership with the publisher Pé da Letra, which offers more than 2,500 titles at affordable prices, covering different age groups. The main proposal is to encourage the habit of reading from childhood, and, to this end, the fair offers a varied program, including storytelling and magic shows, held on Saturdays to entertain children.

Next Saturday (3), the event will feature the presence of caricaturist Rodrigo Espina, offering drawings to customers who make purchases at the fair. Participation in the “Caricatura Show”, in addition to purchasing a book, depends on the availability of passwords.

Throughout Feira Letrinha’s stay at the shopping center, little ones will have the opportunity to experience yet another artistic expression through “Crazy Painting”, which promises to stimulate their imagination through a variety of colors and mixtures. Mágico Moura will also present an interactive show, full of tricks, humor and interaction with the public.

“Our aim is to always provide culturally enriching experiences for those who visit Shopping da Bahia. We are very excited to be able to facilitate access to various works for free and encourage a passion for reading. We know how much power books have to transform minds and realities”, declared Thays Leitão, marketing manager at the shopping center.

The event, created by author James Misse, known for selling more than 1 million books, including the successful collection “Sentimentos e Emoções”, had its layout developed by designer Marcelo Rosenbaum. With a structure based on reforested wood, reinforcing the importance of environmental sustainability, the fair has already visited cities such as Rio de Janeiro, São Paulo, Porto Alegre, Goiânia, Brasília, Porto Velho, Amazonas and Belo Horizonte.

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The article is in Portuguese

Tags: Shopping Bahia hosts book fair cultural programming children

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