FNAC and ENTRAJUDA, a non-profit organization dedicated to social solidarity, join forces this Christmas and launched the social responsibility campaign ‘Give a used book and change Christmas forever’.
With the purpose of feeding the libraries of 5 thousand solidarity institutions, this initiative invites all FNAC customers to donate used books in their stores (with the exception of airports), between November 15th and December 20th, with the aim of democratizing the access to cultural resources that contribute to social inclusion and the fight against cultural poverty.
The books collected at FNAC stores will be delivered to ENTRAJUDA, which, within the scope of the Donated Goods Bank, will then carry out a careful sorting: books in good condition will be sent to solidarity institutions gaining new readers and books in more precarious conditions will be sent for recycling as part of the Food Bank’s ‘Paper for Food’ campaign, in which paper is converted into food to be distributed to those most in need.
With the initiative, FNAC intends to transform used books into gifts that last forever and thus reinforce its commitment as a social cultural agent, supplying libraries serving disadvantaged populations with books. At the same time, FNAC reaffirms its commitment to sustainability with the ‘Paper for Food’ campaign.
“We are very excited about this campaign that strengthens social solidarity institutions and promotes reading and education. We firmly believe that the power of books can transform lives and that’s why we encourage everyone to take part by donating a used book and helping us make a difference to someone’s life this Christmas“, explains Inês Condeço, marketing and communications director at FNAC Portugal.
Marta Vinhas, director of ENTRAJUDA, welcomes this idea, expressing confidence in the good reception and results. “This is a winning initiative from the outset, as it mobilizes the entire civil society towards several causes simultaneously: culture, social solidarity and environmental protection”he highlights.
More information about this initiative can be found here: https://www.fnac.pt/campanha-solidariedade-natal.