Hellblade 2: Microsoft announces giant marketing campaign, see how it will work

Activision Blizzard is a master at running marketing campaigns for its games, but will Microsoft follow this path? Many were wondering where the promotional material for Hellblade 2, which will be released in a few days, would be, and here we have the answer.

Game marketing is an art that combines creativity, strategy and innovation. Aaron Greenbergchief marketing officer at Xbox, leads his team to support the launch of Senua’s Saga: Hellblade II with a series of global and regional initiatives. Meticulous analysis and pre-launch optimization are just the beginning of a campaign that promises to be as captivating as the game itself.

The global paid media campaign is the flagship of this strategy, ensuring the game reaches the eyes and ears of players around the world. Television commercials, online advertisements, and even trailers in theaters are some of the ways Hellblade II will be promoted, creating a buzz that will only increase as the release approaches.

Advertising outside the home, such as billboards and urban displays, brings the game into the physical space, capturing the attention of passersby and reinforcing the presence of the game in people’s daily lives. Brand partnerships and special activations like events and promotions create a tangible connection between the game and the gaming community.

The special activation in Iceland is particularly intriguing considering the country serves as inspiration for Hellblade II’s mystical setting. This initiative could include exclusive events, collaborations with local artists, and immersive experiences that reflect the game’s unique atmosphere.

In short:

• Global paid media campaign
• Cinema release program
• Billboard advertising
• Brand partnerships
• Iceland special activation
• A lot more

With so many creative and fun plans, the Xbox marketing team is setting a new standard for game releases. Greenberg’s excitement is shared by fans and the industry alike, all eager to celebrate what promises to be an immersive and visually stunning masterpiece from Ninja Theory.

The success of a games marketing campaign is not only measured by sales, but also by the cultural impact it creates. Senua’s Saga: Hellblade II is on its way to becoming more than just a game; is becoming a phenomenon that captures the imagination of gamers around the world. And with such a dedicated and innovative marketing team, the sky is the limit for what they can achieve. Let’s hope for a great result.

https://twitter.com/aarongreenberg/status/1786404465597469077