The departure of Brazilian drummer Eloy Casagrande to Slipknot made the Brazilian proud to see a silver from the house in one of the biggest metal bands in the world today. For Eloy, the gains are obvious and include greater exposure and financial resources. But what will the American group gain by hiring the ex-Sepultura?
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Brazilian public
The most obvious gain for Slipknot is receiving all the attention of the immense metal nation of Brazil. The country is huge, with more than 200 million inhabitants and is a frequent route for giant bands such as Iron Maiden, Helloween, Metallica and Slipknot themselves.
You only need to see that Slipknot fans started to complain that the band’s Instagram only had comments in Portuguese to see the strength of Eloy’s presence there. The new metal group will certainly gain even more fans in Brazil.
Latin audience
In addition to the Brazilian public, Slipknot will certainly resonate more with other Latin nationalities. Countries like Argentina, Mexico and Colombia are very large and should focus more attention on the band. In the group’s social media posts, it is already possible to see some internet users from these countries commenting.
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Different interpretation
In a video on Brazilian Pedro Tinello’s channel, the drummer gives a thorough analysis of Eloy Casagrande’s technique. He explains that in the first shows with Slipknot the musician was able to give his own interpretation to certain songs. Furthermore, he highlights Eloy’s precision in not wasting time with the songs – which are always very complicated.
Freshness in the image
Whenever there is a change of members in a band, there is the opportunity to refresh the image with new blood. People will want to know what’s new and it’s up to the artist to take advantage of this wave that is naturally formed for surfing. Speculation about the masks and costumes that will be used are examples of how the band can exploit Eloy’s arrival for marketing purposes.
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Online presence
Eloy barely arrived at Slipknot and is already responsible for the most interactive post in the history of the American band’s social networks. So far, the Brazilian drummer has accumulated almost 800 thousand followers on Instagram and this number is likely to increase as his image solidifies as a member of Slipknot. The band tends to gain indirectly from this, since in a social media environment it is always good for members to have their own strong personal accounts to publicize the group’s profile.
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